Established in 2023, La Ofrenda Festival, Gilroy’s Dia de Muertos Festival & Wellness Fair honors, celebrates and preserves Latine and Indigenous traditions, securing our cultural legacy in South County. Through our multi-generational celebration and growing year-round programming at La Casa de Cultura y Arte, we aim to bridge the gap between arts, culture and wellness.
Craft
We are committed to the recognition, development, and fair compensation of all creative labor as essential to a sustainable creative economy. We understand the transformative power that employed, engaged and active creatives have on overall economic recovery, general employment and a thriving community at large.
Cultura
We are committed to the production of and access to culturally grounded arts experiences. We understand the curative powers of cultural exchange and transmission across generations.
Comunidad
We are committed to building cross-sector partnerships that expand access and deployment of wellness resources in South Santa Clara County. We understand the importance of interdependence, not competition, for long-term community resilience
La Ofrenda Festival is a grantee of Gilroy Elevates the Arts, a program of SVCreates, with support from the David and Lucile Packard Foundation, the City of Gilroy, and the County of Santa Clara. We are fiscally sponsored by Local Color, 501c3.
County of Santa Clara Partner
Our Founding Partners
Since 2023, La Ofrenda Festival has made a significant impact in South County’s local economy and arts and culture scene more broadly
170
Cross-sector community partners and sponsors
$131k
Paid directly to South County artists, performers and creatives
311
Artists, wellness vendors, and community organizations
$960k
Economic impact to artists, vendors, and local businesses in a single day*
24k
Festival attendees across Gilroy, Santa Clara County and surrounding region
$12k
Raised for our Marigold Legacy Scholarship Fund
*According to Arts and Economic Prosperity 6 by Americans for the Arts, attendees at Santa Clara County's nonprofit arts and culture events spend an average of $39.56 per person, per event, beyond the cost of admission on items such as meals, parking, and lodging.
